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Southern Company

Board of Directors

David M. Ratcliffe Juanita Powell Baranco Jon A. Boscia Thomas F. Chapman
Henry A. Clark III H. William Habermeyer, Jr. Veronica M. Hagen Warren A. Hood, Jr.
Donald M. James J. Neal Purcell William G. Smith, Jr. Gerald J. St. Pé
David M. Ratcliffe
Chairman, President, and Chief Executive Officer
Southern Company
Juanita Powell Baranco
Executive Vice President and Chief Operating Officer
Baranco Automotive Group (automobile sales)
Jon A. Boscia
President
Sun Life Financial Inc. (financial services)
Thomas F. Chapman
Retired Chairman and Chief Executive Officer
Equifax Inc. (information services and transaction processing)
Henry A. Clark III
Senior Advisor
Lexicon Partners, LLC (financial services)
H. William Habermeyer, Jr.
Retired President and Chief Executive Officer
Progress Energy Florida, Inc. (energy)
Veronica M. Hagen
Chief Executive Officer
Polymer Group, Inc. (engineered materials)
Warren A. Hood, Jr.
Chairman and Chief Executive Officer
Hood Companies Incorporated (packaging and construction products)
Donald M. James
Presiding Director
Chairman and Chief Executive Officer
Vulcan Materials Company (construction materials)
J. Neal Purcell
Retired Vice Chairman-Audit Operations
KPMG (audit and accounting)
William G. Smith, Jr.
Chairman, President, and Chief Executive Officer
Capital City Bank Group Inc. (banking)
Gerald J. St. Pé
Former President
Ingalls Shipbuilding

Cost Control

In this current economy, we're running our business with even greater efficiency, and we're making smart decisions to mitigate costs where we can so that we are able to invest capital when and where needed.

Excerpt - 08 Annual Report Letter to Stockholders David Ratcliffe, CEO